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Digital strategy & roadmap

From uncertainty to clear direction in 8-12 weeks. You get a concrete, prioritised roadmap you can execute on.

About the engagement

Many B2B companies have a digital presence that has grown organically over the years — without a coherent strategy. The result is often wasted budget, unclear KPIs, and marketing activities that don't align with business goals.

This engagement gives you a clear picture of where you stand, where you need to go, and how to get there. I work closely with your leadership and marketing team and deliver a concrete, executable strategy — not a lengthy report that never gets implemented.

An independent advisor gives you a strategic overview across channels, vendors, technology and internal capabilities. My role is to help you prioritise what creates the most value — regardless of who executes it afterwards.

For you who…

  • Are starting a new digital function from scratch.
  • Need a reboot after growth, restructuring or new leadership.
  • Want external validation of direction and priorities.
  • Want to integrate AI and modern martech but lack a plan.

Typical deliverables

01

Analysis of current digital maturity, marketing stack and performance.

02

Audience and competitor analysis.

03

Defined digital strategy anchored in business goals.

04

Prioritised roadmap with concrete initiatives (12-18 months).

05

Recommendations on technology, capabilities and partners.

06

Final presentation for leadership and team.

Engagement & price

Typically 8-12 weeks from kickoff to delivery. Fixed price per engagement, so you know the cost upfront. We start with a scoping conversation to find out if there's a match — and how comprehensive an engagement you need.

Frequently asked questions

Why use an independent advisor for the strategy?

Your agency has a built-in interest in selling more of what they execute. I advise without hidden interests — I don't make money on your Google Ads budget or your tech licences. That makes the assessment of what should actually be prioritised significantly more objective.

Who needs to be involved on our side?

Typically a primary contact (head of marketing or equivalent) plus involvement from leadership and sales in 2-3 workshops. I also interview key people across marketing, sales and product so the strategy is anchored broadly — not just in one department.

How is this different from a strategy done by an agency?

An agency typically delivers a channel strategy (e.g. paid media or SEO). I deliver a digital business strategy that ties channels, technology, data, capabilities and organisation together — and that sets the frame for which agencies you should use and how.

What does an engagement cost?

Fixed price per engagement, typically in the range of DKK 150,000-350,000 (approx. EUR 20,000-47,000) depending on scope and complexity. You get a concrete offer after the scoping conversation — no surprises along the way.

What happens after the engagement?

Many choose to continue with a retainer as sparring partner, where I help with ongoing roadmap execution and direction adjustments. Others take the roadmap and execute themselves — completely up to you.

Who can help with execution after the engagement?

I have a network of skilled specialists and agencies across paid media, SEO, CRO, data/tracking, development and martech. I recommend specific partners based on what fits your needs — with no kickbacks or commission agreements.

Let's talk about your digital starting point.

30 minutes. No slides. No sales pitch. Just clear direction.

Book a conversation