da
Services Cases Insights About Book Meeting
All services
Service · 02

Digital sparring partner

Ongoing strategic sparring when you need strategic depth and an external perspective.

About the agreement

Many marketing leaders in mid-sized B2B companies need qualified sparring on agency selection, tech stack, campaign strategy, AI implementation and organisation. A regular sparring partner provides continuity, overview and better decisions over time.

You call, message or book a meeting when you need to — and get qualified input from an independent advisor who knows your business and sees the full picture across strategy, data, technology and marketing.

The relationship is built on trust, confidentiality and full focus on your interests. You get an advisor who stands on your side in digital decisions.

For you who…

  • Are a marketing leader or executive without a sparring partner at your level internally.
  • Face ongoing decisions about strategy, tech, agencies and AI.
  • Have benefited from a strategy engagement and want to maintain momentum.
  • Want independent advisory focused on the business's overall digital impact.

What you get

01

Fixed monthly agreement with defined availability.

02

Ongoing access via meetings, phone and written sparring.

03

Quarterly reviews and direction adjustments.

04

Independent advice focused on strategy, prioritisation and the decisions that create the greatest impact.

05

Full discretion and confidentiality.

06

Access to my network of specialists and vendors.

Agreement & commitment

Monthly retainer, typically 6-12 months. Scope scales flexibly to fit your needs — from a fixed monthly meeting and ongoing Slack sparring to closer involvement in specific initiatives. We start with a scoping conversation to define your needs and find the right level.

Frequently asked questions

How much time do we typically get per month?

The agreement is defined in hours or meetings per month depending on your needs. Most start with 4-8 hours/month distributed across a fixed monthly meeting, ongoing written sparring and ad-hoc calls when something is on fire.

What does a retainer cost?

Fixed monthly price based on agreed scope. Typical agreements range between DKK 15,000-45,000/month (approx. EUR 2,000-6,000). You get a concrete offer after the scoping conversation, and scope can be adjusted along the way if your needs change.

How does it work in practice?

We schedule a fixed monthly sparring meeting (typically 60-90 minutes). Between meetings you have direct access via Slack, Teams or email, and we can book extra calls as needed. Each quarter we review status and adjust direction.

What is the advisory based on?

The advisory is based on your goals, your maturity and your business needs. It gives you an objective decision-making foundation when choosing agencies, suppliers, technology and priorities.

What's the difference between a retainer and ad-hoc advice?

The context is already in place, so the sparring becomes faster, sharper and more action-oriented. With a retainer I can see trends in your development rather than isolated decisions.

Can we cancel the agreement?

Yes. The commitment period is typically 6 months, after which the agreement runs month-to-month with one month's notice. The agreement is built to create ongoing value, so the collaboration makes sense month after month.

Let's talk about your need for ongoing sparring.

30 minutes. No slides. No sales pitch. Just clear direction.

Book a conversation